Chapter 19

Question 1

presentation of results

Answer 1

results of the study and recommendations to solve the problem have to be effectively communicated to the sponsor, so that suggestions made are accepted and implemented

Question 2

contents and organization of written report and oral presentation depend on…

Answer 2

the purpose of the research study and audience to which it is targeted

Question 3

characteristics of a well-written report

Answer 3

• clarity
• conciseness
• coherence
• the right emphasis on important aspects
• meaningful organization of paragraphs
• smooth transition from one topic to the next
• apt choice of words
• specificity

Question 4

theoretical part of the report

Answer 4

contains an in depth exploration and a clear explication of the relevant literature. the exact nature this part depends on the type of study you have done

Question 5

empirical part of the report

Answer 5

includes the design details— such as sampling and data collection methods as well as the time horizon in field settings, and the unit of analysis– and results of the study

Question 6

layout of final part of the report

Answer 6

1. the main findings of your research
2. the (managerial) implications of these findings
3. recommendation for implementation and a cost benefit analysis of these recommendations
4. the limitations of your study and suggestions for future research following up on your research project

Question 7

factors of oral presentation

Answer 7

-deciding on the content
- visual aids
- the presenter
- the presentation
- handeling questions