Chapter 18 Social Media and Digital Strategies Flashcards
influencer
a person who has accumulated a sufficient following on one or more social media platforms to be considered to have an influence on consumer behaviour
a person who has accumulated a sufficient following on one or more social media platforms to be considered to have an influence on consumer behaviour
or
a person who has accumulated a sufficient following on one or more social media platforms and is considered to dictate consumer behaviour
crowdsourcing
the use of consumers to develop market products
social commerce
a subset of e-commerce that involves the interaction and user contribution aspects of social media to assist in the online buying and selling of products and services
a subset of e-commerce that involves the interaction and user contribution aspects of social media
or
the use of social media platforms to facilitate buying and selling
ex) Instagram checkout or facebook marketplace
social networking sites
websites that allow individuals to connect– or network– with friends, peers, business associates, and brands
media-sharing sites
websites that allow users to upload and distribute multimedia content such as videos and photos
social news sites
websites that allow users to decide which content is promoted on a given website by voting that content up and down
websites that enable users to decide which content is promoted by voting content up or down
blogs
publicly accessible web pages that function as interactive journals, whereby readers can post comments on the author’s entries
a website or page that is a part of a larger website that functions as interactive journals
corporate or professional blogs
blogs that are sponsored by a company or one of its brands and maintained by one or more of the company’s employees
blogs that are sponsored by a company or one of its brands
noncorporate blogs
independent blogs that are not associated with the marketing efforts of any particular company or brand
independent blogs that are not associated with a company or a brand
microblogs
blogs with strick post-length limits
location-based social networking sites
websites that combine the fun of social networking with the utility of location-based GPS technology
websites that combine social networking with location-based GPS technology
review sites
websites that allow consumers to post, read, rate and comment opinions regarding all kinds of products and services
podcasts
digital audio or video file that is distributed serially for other people to listen to or watch
apps
short for applications; free or purchased software programs that are downloaded to run on smartphones, tablet computers, and other mobile devices
free or purchased software programs on smartphones
search engine optimization (SEO)
a process that marketers take to optimize the chance of search engines, “driven” by people looking for information online, to produce their company’s website, name, products or all three
a process that marketers take to optimize the chances of search engines displaying material related to the company
