Chapter 17 methods of persuasion

Question 1

How to enhance credibility?

Answer 1

Explains your competence, establishing common ground (connect with audience) deliver speeches fluently

Question 2

Evidence?

Answer 2

Support materials

Question 3

Tips for using evidence

Answer 3

Use specific evidence , Novel evidence evidence from credible sources, make clear the point of your evidence

Question 4

Logos?

Answer 4

Logical appeal of a speaker (Aristotle) contains evidence and reasoning

Question 5

Reasoning?

Answer 5

Process of drawing a conclusion on the basis of evidence

Question 6

Types of reasoning?

Answer 6

From specific instances (moved from particular facts to a general conclusion) reasoning from principle ( reasoning that moves from a general principle to a specific conclusion) casual reasoning ( seeks to establish te relationship between causes and effects) analogically reasoning ( speaker compares two similar cases and infers that what is true for the first case is also true for the second) fallacies (an error in reasoning

Question 7

Types of fallacies

Answer 7

Hasty generalization, false cause, invalid analogy, bandwagon, red herring, as hominem, either or slippery slope, appeal to tradition, appeal to novelty

Question 8

Pathos

Answer 8

Emotional appeal

Question 9

Generating emotional appeal

Answer 9

Use emotional language, develop vivid examples, speak with sincerity and conviction

Question 10

Ethos

Answer 10

Credibility used by Aristotle

Question 11

Types of credibility?

Answer 11

Initial (credibility before speaker starts to speak) derived (credibility of a speaker produced by everything she or he says and does during the speech)