Chapter 16 speaking to persuade Flashcards
Definition of mental dialog with audience
The mental give and take between speaker and listener durning a persuasive speech
Definition of target audience
The portion of the whole audience that the speaker most wants to persuade
3 facts of persuasive speeches on questions of fact
What are questions of fact, ( question about the truth or falsity of an assertion)
3 factors of persuasive speeches on questions of value
Questions of value( question about the worth and morality and so forth of an idea or action
What are questions of policy?
A question about whether a specific course of action should or shouldn’t be taken
Types of speeches on questions of policy
Need, plan, practicality (will speaker fix problem)
Burden of proof?
Obligation facing a persuasive speaker to prove that a change from the current policy is necessary
Organizing speeches on questions of policy?
Problem-solution, problem-cause-solution, comparative advantages order, Monroe’s motivated sequence
Definition of persuasion
Process of changing other peoples beliefs
3 factors of the psychology of persuasion
The challenge of persuasive speaking, how listeners process persuasive messages , the target audience