Chapter 17

Question 1

Types of credibility?

Answer 1

Initial (credibility b4 speaker starts to speak), derived(credibility produced on how speaker speaks), terminal(credibility of speaker at the end of speech)

Question 2

How to enhance credibility?

Answer 2

Explains your competence, establish common ground(connect w audience), deliver speeches fluently

Question 3

Evidence?

Answer 3

Supporting materials

Question 4

Tips for using evidence

Answer 4

Use specific evidence, use novel evidence, use evidence from credible sources, make clear point of your evidence

Question 5

Logos?

Answer 5

Logical appeal of a speaker (Aristotle) contains evidence and reasoning

Question 6

Reasoning?

Answer 6

Process of drawing a conclusion on the basis of evidence

Question 7

Types of reasoning?

Answer 7

From specific instances(moved from particular facts to a general conclusion), from principle (moves from general principle to specific conclusion), casual reasoning(seeks to establish relationship between causes and effects), analogical reasoning (speaker compares 2 similar cases)

Question 8

Fallacy?

Answer 8

An error in reasoning

Question 9

Types of fallacies?

Answer 9

Hasty generalization, false cause, invalid analogy, bandwagon, red herring, ad hominem, either or, slippery slope, appeal to tradition, appeal to novelty

Question 10

Pathos?

Answer 10

Emotional Appeal

Question 11

Generating emotional appeal?

Answer 11

Use emotional language, develop vivid examples, speak with sincerity and conviction

Question 12

Ethos?

Answer 12

Credibility used by aristotle