Chapter 16

Question 1

3 factors of the psychology of persuasion

Answer 1

The challenge of persuasive speaking,how listeners process persuasive messages,target audience

Question 2

Definition of mental dialogue w the audience

Answer 2

The mental give and take between speaker and listener durning a persuasive speech

Question 3

Definition of target audience

Answer 3

The portion of the whole audience that the speaker most wants to persuade

Question 4

3 factors of persuasive speeches on questions of fact

Answer 4

What are questions of fact, (question about the truth or falsity of an assertion), analyzing questions of fact, organizing speeches

Question 5

3 factors of Persuasive speeches on questions of value

Answer 5

Questions of value ( question about the worth and morality and so forth of an idea or action), analyzing, organizing

Question 6

What are questions of policy?

Answer 6

A question about whether a specific course of action should or shouldn’t be taken

Question 7

Types of speeches on questions of policy

Answer 7

Speeches to gain passive agreement( speakers goal is to convince the audience that a given policy is desirable), speeches to gain immediate action

Question 8

3 factors of analyzing questions of policy

Answer 8

Need, plan, practicality(will speaker fix problem)

Question 9

Burden of proof?

Answer 9

Obligation facing a persuasive speaker to prove that a change from the current policy is necessary

Question 10

Organizing speeches on questions of policy?

Answer 10

Problem-solution, problem-cause-solution, comparative advantages order (why it’s preferable), Monroe’s motivated sequence(seek immediate action)

Question 11

Definition of persuasion

Answer 11

Process of changing other people’s beliefs