Chapter 17

Question 0

What are the three types of credibility?

Answer 0

1. Initial -before speaker talks
2. Derived -developed by what speaker says
3. Terminal-at the end of speech

Question 1

What two factors of credibility?

Answer 1

1. competence-how an audience regards a speakers intelligence, expertise, and knowledge of the subject.
2. Character-how an audience regards a speakers sincerity, trustworthiness, and concern for the well-being of the audience

Question 2

What is evidence/logos?

Answer 2

Logical appeal of the speaker