Chapter 16 Flashcards
What is the mental dialogue with the audience?
The mental give-and-take between the speaker and listener during a persuasive speech.
What is the importance of persuasion?
Urging people to take action
How listeners process persuasive messages: what is persuasion?
Persuasion is something a speaker does WITH an audience.
What is a target audience?
The portion of the whole audience that the speaker most wants to persuade
What is a question of fact speech?
A persuasive speech that questions the truth or falsity of an assertion
What is a question of value speech?
A persuasive speech about the worth value judgement
What is a speech that questions policy and what is desired?
A persuasive speech that questions whether a specific course of action should or should not be taken.
either to gain passive agreement or to gain immediate action
What is the burden of proof?
The obligation facing a persuasive speaker to prove that a change from current policy is necessary. A persuasive speaker always has burden of proof
