Chapter 16 Export

Question 1

Sustainable marketing concept standard

Answer 1

personal
integrity, corporate conscience, and long-term consumer
welfare

Question 2

Company policies and guidelines for ethics utilize two
principles

Answer 2

-The first principle states the free market and the legal
system should decide such issues

– A more enlightened principle puts responsibility in the
hands of individual companies and managers

Question 3

Citizen action movements

Answer 3

Consumerism
Environmentalism

Question 4

Marketing’s Impact on Society as a Whole

Answer 4

False Wants and Too Much Materialism
Too Few Social Goods
Cultural Pollution

Question 5

Marketing’s Impact on Individual Consumers

Answer 5

High prices
Deceptive practices
High-pressure selling
Shoddy, harmful, or unsafe products
Planned and perceived obsolescence
Poor service to disadvantaged consumers

Question 6

Major social criticisms of marketing

Answer 6

Impact on individual consumer welfare
Impact on society
Impact on other businesses

Question 7

Sense-of-mission marketing

Answer 7

Defining a company’s mission in broad social terms

Question 8

Customer value-building marketing

Answer 8

Putting most of a company’s resources into customer
value-building marketing investments

Question 9

Customer-centric marketing

Answer 9

Viewing and organizing a company’s marketing activities
from the consumer’s point of view

Question 10

Sustainable Marketing

Answer 10

meeting present needs while preserving the ability of future generations to meet their needs