Chapter 15 Global Marketing Export Flashcards
Power Distance
The gaps between the powerful and those less so
What is context?
Values & Beliefs + Customs & Rituals + Language
What is required to be a cultural characteristic?
A belief, value or custom must be shared by a significant portion of the society
A role of Long-Term Orientation
Recognition of virtues of future rewards
Role of Uncertainty Avoidance
Comfort with ambiguity and lack of structure
Masculinity
Role of competition and ambition
Individualism
Degree of partition into group
Power Distance
The gaps between the powerful and those less so
What is culture?
The sum of learned beliefs, values, customs, and language that
direct behavior
To be a cultural characteristic, a belief, value, or custom must
be shared by a significant portion of the society
Determining The Distance through Economics
The differences in consumption and purchase
opportunities
Determining The Distance In Geographic Features
The topographical distance from a known or familiar market
Determining The Distance through Administrative Features
The procedures involved in completing a business
task or process
Determining The Distance through Cultural Norms
The manner in which consumers make sense or deem
something as appropriate
