Chapter 16

Question 1

an organizational scheme that shows the superiority of one concept or approach over another

Answer 1

Comparative-Advantages Pattern

Question 2

a series of steps designed to propel a listener toward accepting the speaker’s proposition

Answer 2

Motivated Sequence

Question 3

the process of influencing, changing, or reinforcing listeners’ ideas, attitudes, beliefs, or behaviors

Answer 3

Persuasion

Question 4

an arrangement of material that explores a problem and then offers a solution

Answer 4

Problem–Solution Pattern

Question 5

an oral counterargument against a concept or proposition put forth by others

Answer 5

Speech of Refutation

Question 6

an oral presentation aimed at winning intellectual assent for a concept or proposition

Answer 6

Speech to Influence Thinking

Question 7

an oral presentation that tries to impel listeners to take action

Answer 7

Speech to Motivate Action

Question 8

a variation of the topical pattern in which a speaker gives reasons for an idea

Answer 8

Statement-of-Reasons Pattern