Chapter 16 Flashcards
Sustainable Marketing
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Consumerism
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers.
Environmentalism
An organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people’s current and future living environment.
Consumer-oriented Marketing
A company should view and organize its marketing activities from the consumer’s point of view.
Customer-valued marketing
A company should put most of its resources into customer value–building marketing investments.
Innovative Marketing
A company should seek real product and marketing improvements.
Sense of mission Marketing
A company should define its mission in broad social terms rather than narrow product terms.
Societal Marketing
A company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests.
Deficient Products
Products that have neither immediate appeal nor long-run benefits.
Pleasing Products
Products that give high immediate satisfaction but may hurt consumers in the long run.
Salutary Products
Products that have low immediate appeal but may benefit consumers in the long run.
Desirable Products
Products that give both high immediate satisfaction and high long-run benefits.
