Chapter 11

Question 1

Omni-channel marketing

Answer 1

Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Question 2

Retailing

Answer 2

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

Question 3

Category Killer

Answer 3

A giant specialty store that carries a very deep assortment of a particular line.

Question 4

• Broker

Answer 4

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

Question 5

Agent

Answer 5

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.