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Media and Culture > Chapter 15 > Flashcards

Chapter 15 Flashcards

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Sociology 101 flashcards
1
Q

What is media effects research?

A

attempts to understand, explain and predict the effects of mass media research on individuals and society

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2
Q

What are Cultural Studies?

A

how people make meaning/ groups in society use media to articulate their interests

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3
Q

What did Walter Lipman’s Liberty and the news call for?

A

Journalists to operate more like scientific researchers

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4
Q

Talk about propaganda analysis?

A

Now referred as half truths and manipulation

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5
Q

What did a Washington poll find out in in 2013?

A

63% of Americans were already in favour of granting marriage licenses to same sex couples

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6
Q

What is the view on public opinion research?

A

How the mass media have filtered information and shaped public attitudes. Use opinions polls or citizen surveys

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7
Q

When are opinion polls particularly effective?

A

During political elections

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8
Q

What are pseudo polls?

A

call-in, online not serious

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9
Q

What is social psychology studies?

A

Behaviour and cognition of individuals

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10
Q

What did the Payne Fund study?

A

the growing national concern about effects of motion pictures- linked to juvenile delinquency/promiscuity and anti-social behaviors

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11
Q

Give an example of popular old film?

A

the little caesar-1930- gangster rico bandello- sexual themes and profanity

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12
Q

what was research into children linked with aggression?

A

children wired with electrodes- measuring skin responses- teenagers reacted most to sexual themes

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13
Q

What is marketing research? and give examples

A

Surveys on consumer buying habits. Radio stations, advertiser and large stations subscribed to ratings services

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14
Q

What is the PTC? and examples of shows which received red light?

A

Parents Television Council- want to restore decent back to television. Big Bang theory and AGT

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15
Q

What is the hypodermic needle model?

A

Fearful of popularity of film and radio e.g. powerful media affects weak audiences e.g. Nazi propaganda

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16
Q

What is the minimal effects Model?

A

Media alone cannot cause people to change their attitudes and behaviours.

17
Q

What is Selective Retention and Selective Exposure?

A

People listen to what is familiar to them. Mass media reinforce behaviours and attitude rather than change them

18
Q

Who argued against the hypodermic needle model?

A

Hadley Cantril

19
Q

What is the Uses and Gratification Model?

A

how people use the media to satisfy various emotional/intellectual needs

  • seen need for authority figures elevated or toppled
  • a need for drama
20
Q

What happened in 1952?

A

Bwana Devil screening 3D colour length film, appeal of going to the movies

21
Q

Why is the uses and grat theory fail?

A

Did not move in other directions= not a dominant theory

22
Q

The two ways of conducting media effects research?

A

Private research- for businesses

public- takes place in government and academic settings

23
Q

What does the scientific method rely on?

A

Objectivity, reliability and validity

24
Q

What are the 5 steps of the media literacy and critical process?

A 
Description
Analysis
Interpretation
Evaluation
Engagement
25
Q

What social learning theory carried out in 1960s?

A

Bobo doll experiments- albert bandura

26
Q

What are the four steps of the social learning theory?

A

Attention
Retention
Motor Production
Motivation

27
Q

What is the Catharsis Effect?

A

watching media depictions of aggression can help you let off steam

28
Q

What is agenda-setting?

A

when mass media focus attention on particular events as they set agenda for major topics for individuals and society-Jaws 1975- more shark attack stories on the news

29
Q

What is the Cultivation Effect?

A

heavy viewing of tv leads individuals to perceive the world in ways that are consistent with tv portrayals

30
Q

Summarise Grebner’s position?

A

fewer than 1% of americans are victims of violent crime however tv makes people overestimate this percentage and perceive the world to be a harsher dangerous place

31
Q

What is the opinion of the Mali crisis?

A

It has not been covered sufficiently

32
Q

What is the spiral of silence?

A

those who think their views are in the controversial minority
and will keep them to themselves in fear of social isolation
Naumann-the mass media can create false overrated majority

33
Q

What is the 3rd person effect?

A

people believe others are more affected by media coverage than themselves e..g poorer educated. or others will imitate violence

Media and Culture (5 decks)

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