Chapter 14 manging marketing channels and supply chains Flashcards
what is meant by a marketing channels
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why intermediaries are often needed (its values) 3 points
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Distinguish among traditional marketing channels, electronic marketing channels, multichannel distribution
A: i) to bring a seller and buyer together,
ii) make the sale of products and services more efficient by
iii) minimizing the number of sales contacts.
different types of vertical marketing systems.
A:
factors considered by marketing executives when selecting and managing a marketing channel.
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how conflict, co-operation, and legal considerations affect marketing channels relationships.
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how a company’s supply chain aligns with its marketing strategy.
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Identify the major logistics costs
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identify customer service factors that managers consider when making supply chain decisions.
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key logistics functions in a supply chain.
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what is meant by a marketing channels (def. marketing channel)
Individuals and firm involved in the process of making goods and services available for use or Consumption by Consumers and Organizations.
give 3 examples of MC’s transnational functions
buying: purchasing products for resale/ as an agent for supply of a product
selling: contacting potential customers and promoting products and soliciting orders
risk taking: assuming business risks in the ownership of inventory that can be obsolete or deteriorate
give 4 examples of MC’s logistical functions
Assorting: creating product assortments for several sources to serve customers
storing: assembling and protecting customers at a convenient location to offer better customer service
Sorting:purchasing in large quantities and breaking into smaller amounts desired by customers
Transporting: Physically moving a product to customers
give 4 examples of MC’s transnational functions?
Assorting: creating product assortments for several sources to serve customers
storing: assembling and protecting customers at a convenient location to offer better customer service
Sorting:purchasing in large quantities and breaking into smaller amounts desired by customers
Transporting: Physically moving a product to cutomers
give 3 examples of MC’s facilitating functions
Financing: extending credit to customers
Grading: inspection, testing or judging products and assigning them quality grades.
Marketing information and research: providing information to customers and suppliers including competitive conditions and trends.
what is a more completed common marketing channels for consumer goods and services? including all possible intermediaries in order
producers–> agents–> wholesalers–> retailers –> consumers
what is a more completed common marketing channels for business goods and services?
producers–> agents–> business distributors –> business users
what is a more completed common marketing channels for business goods and services?
producers–> agents–> business distributors –> business users
in an indirect common marketing channels for consumers, which intermediaries cannot be missed?
a retailer
in an indirect common marketing channels for business goods and services, which intermediaries cannot be missed?
a business distributor or an agent
in an indirect common electronic marketing channels for business goods and services, which intermediaries cannot be missed?
a virtual agent
what is function of a manufacturer’s branch office
carry a producer’s inventory, performs the functions of a full‑service wholesaler, and is an alternative to a merchant full-service wholesaler.
wholly-owned extensions of the firm and perform whole-sales activities.
what is function of a manufacturer’s sales office
does not carry inventory, typically performs only a sales function, and serves as an alternative to agents and brokers.
- wholly-owned extension of the firm and perform partial whole-sales activities (transational function only)
what is Merchant Wholesalers
Independently owned firms that take title to the merchandise they handle
