Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Principle of marketing > Chapter 14 manging marketing channels and supply chains > Flashcards

Chapter 14 manging marketing channels and supply chains Flashcards

1
Q

what is meant by a marketing channels

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

why intermediaries are often needed (its values) 3 points

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Distinguish among traditional marketing channels, electronic marketing channels, multichannel distribution

A

A: i) to bring a seller and buyer together,

ii) make the sale of products and services more efficient by
iii) minimizing the number of sales contacts.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

different types of vertical marketing systems.

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

factors considered by marketing executives when selecting and managing a marketing channel.

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

how conflict, co-operation, and legal considerations affect marketing channels relationships.

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

how a company’s supply chain aligns with its marketing strategy.

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Identify the major logistics costs

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

identify customer service factors that managers consider when making supply chain decisions.

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

key logistics functions in a supply chain.

A

A:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is meant by a marketing channels (def. marketing channel)

A

Individuals and firm involved in the process of making goods and services available for use or Consumption by Consumers and Organizations.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

give 3 examples of MC’s transnational functions

A

buying: purchasing products for resale/ as an agent for supply of a product
selling: contacting potential customers and promoting products and soliciting orders
risk taking: assuming business risks in the ownership of inventory that can be obsolete or deteriorate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

give 4 examples of MC’s logistical functions

A

Assorting: creating product assortments for several sources to serve customers
storing: assembling and protecting customers at a convenient location to offer better customer service
Sorting:purchasing in large quantities and breaking into smaller amounts desired by customers
Transporting: Physically moving a product to customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

give 4 examples of MC’s transnational functions?

A

Assorting: creating product assortments for several sources to serve customers
storing: assembling and protecting customers at a convenient location to offer better customer service
Sorting:purchasing in large quantities and breaking into smaller amounts desired by customers
Transporting: Physically moving a product to cutomers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

give 3 examples of MC’s facilitating functions

A

Financing: extending credit to customers
Grading: inspection, testing or judging products and assigning them quality grades.
Marketing information and research: providing information to customers and suppliers including competitive conditions and trends.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what is a more completed common marketing channels for consumer goods and services? including all possible intermediaries in order

A

producers–> agents–> wholesalers–> retailers –> consumers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

what is a more completed common marketing channels for business goods and services?

A

producers–> agents–> business distributors –> business users

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

what is a more completed common marketing channels for business goods and services?

A

producers–> agents–> business distributors –> business users

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

in an indirect common marketing channels for consumers, which intermediaries cannot be missed?

A

a retailer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

in an indirect common marketing channels for business goods and services, which intermediaries cannot be missed?

A

a business distributor or an agent

21
Q

in an indirect common electronic marketing channels for business goods and services, which intermediaries cannot be missed?

A

a virtual agent

22
Q

what is function of a manufacturer’s branch office

A

carry a producer’s inventory, performs the functions of a full‑service whole­saler, and is an alternative to a merchant full-service whole­saler.

wholly-owned extensions of the firm and perform whole-sales activities.

23
Q

what is function of a manufacturer’s sales office

A

does not carry inventory, typically performs only a sales function, and serves as an alternative to agents and brokers.
- wholly-owned extension of the firm and perform partial whole-sales activities (transational function only)

24
Q

what is Merchant Wholesalers

A

Independently owned firms that take title to the merchandise they handle

25
Q

def. Strategic channel alliances

A

one firm sells the products of another

26
Q

exam an example of strategic channel alliance

A

Macdonald’s in a Walmart store

27
Q

def. vertical marketing systems

A
  • professionally managed and centrally coordinated marketing channels
  • designed to achieve channel function economies and maximum marketing impact.
28
Q

who is a broker?

A

the same as the agent: any intermediary with:

-legal authority to act on behalf of the manufacturer

29
Q

who is a distributor

A

(imprecise) a common terms in business market but also be used to refer to wholesalers. distribution functions include selling, maintaining inventories, extending credits and so on ( values of intermediaries)

30
Q

who is a dealer

A

a general term that can mean the same as distributor, retailers, wholesaler and forth

31
Q

who is a retailer

A

an intermediary who sells to customers directly

32
Q

who is a whole-saler

A

an intermediary who sells to other intermediaries, usually to retailers; usually applies ti consumer markets.

33
Q

what is a Corporate-Owned Systems

A

A corporate vertical marketing system is the single ownership of a combination of successive stages of production and distribution.

34
Q

what is an Administered Vertical Marketing System

A

co-ordination is achieved at successive stages of product and distribution by the size and influence of one channel member rather than through ownership

35
Q

what is a Contractual or Administered Systems

A

Similar to the corporate but organized by contracts in three forms

36
Q

what are three forms of a Contractual or Administered Systems

A

Wholesaler-sponsored, Retail-cooperative and franchises.

37
Q

def. franchising

A

Franchisee is contractual arrangement between a parent company – the Franchisor – that authorizes the franchisee(s) to operate certain type of business under the name of the franchisor. (ex, Tim Hortons)

38
Q

Holiday Inn is what type of business under vertical marketing system

A

contractual vertical marketing system–> Service-sponsored retail franchise system

39
Q

What is the principal distinction between a corporate vertical marketing system and an administered vertical marketing system?

A

A corporate vertical marketing system is the single ownership of a combination of successive stages of production and distribution. Under an administered vertical marketing system, co-ordination is achieved at successive stages of product and distribution by the size and influence of one channel member rather than through ownership.

40
Q

The final choice of a marketing channel by a producer depends on a number (4) of influential factors, including:

A
  1. Environmental Factors
  2. Consumer Factors
  3. Product Factors
  4. Company Factors
41
Q

influential factor of choosing an marketing channel: Environmental Factors ex.

A

??

42
Q

influential factor of choosing an marketing channel: consumer Factors

A

The what, where, when and how consumers prefer to buy impact the choice of intermediary

43
Q

THE LEVEL OF SERVICE in retailing (3)

A
  1. self-service
  2. limited service
  3. full-service
44
Q

merchandise lines: retail outlets are classified by

A
  1. depth of product line

2. breadth of product line

45
Q

depth of product line

A

to a store carrying a large assortment of each item (Shoe Store carrying dress shoes, running shoes, children shoes, winter boots, hiking shoes, etc

46
Q

breadth of product line

A

variety of different line of items that a store carries.

47
Q

Victoria’s Secrets in retail outlet classification

A

high depth but low breadth

48
Q

Scrambled merchandising

A

Carry a broad (several hundred) unrelated lines with limited depth in a single store (high breadth but low depth)

ex. depanneur

49
Q

Intertype competition

A

Competition between very dissimilar types of retail outlet

Principle of marketing (14 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions