Chapter 14, Demand and Supply and Market forces Flashcards
Market Forces
Demand and Supply
Market price effect on demand
if the market price is high there will be a low demand but if it is low there will be a high demand
Supply
the quantities that are offered for sale by a business
Equilibrium
the situation in a market when demand is equal to supply
Factors that Determine demand
- Price
- Income
- Wealth
- Advertising, Promotional offers, and public relations
- Taste and fashion
- Demographic changes
- Government action
- The price of other goods
- substitutes
- Complements
Substitutes
an alternative product that serves the same function another
Complement
a product that is used, and is therefore bought, in conjunction with another
Factors that determine supply
- Price
- Costs
- Taxes and subsidies
- Price of other products
Subsidy
a payment from the government to encourage a business to increase supply
Elasticity of demand
shows response demand is to changes in price
Elastic: where the change in demand that results from price changes is greater than the change in price that caused
Inelastic: Where the change I demand that results from price change is less than the change in price that caused it
What makes demand elastic or inelastic
if a product has few substitutes then its demand is likely to be inelastic, vise versa