Chapter 14 Flashcards
define customer service
consists of a broad range of activities that an insurer and its employees perform to keep customers satisfied so that they continue doing business with the company and seek positively about it to other potential customers.
Give 6 benefits to having exceptional customer service (CS)
- enhance a companys image
- attracts new customers
- helps companies retain existing customers
- makes it easier to recruit new employees and producers
- reduces time spent on corrections
- potentially increases a company’s profitabiity
what do you call the CS department for group insurance products?
member services
Some insurers assign customer service employees to separate work teams, what is work teams?
where two or more people work together on a regular basis to coordiante their activities to accomplish common goals.
most insurance companies have specialized customer service units that serve as customer’s first contact with the insured. what is this unit typically?
A customer contact center. - provides customers with a variety of channels, such as telephones, fax, emails, internet chat, and traditional mail, for communicating with a company.
What is a customer service representative (CSR)?
any employee who’s primary job responsibility is to support external customers by conducting two basic types of activities.
- interacting with customers face to face communications or through communications media
- processing transactions for customers
How can a customer service associate (newbie) be promoted to CSR>
demonstrate a variety of skills including accuracy in processing transactions, verbal and written communication, productivity, completion of continuing insurance education requirements, and proficiency in the company’s operations and products.
what is the primary goal of a customer service department?
to provide effective and cost-efficient customer service that build customer loyalty.
what is customer loyalty?
a customer’s feeling of attachment to or preference for a company’s people, products or services.
What 6 qualities makes customer service effective?
- prompt
- complete
- accurate
- courteous
- confidential
- convenient.
What 3 areas of CSR’s training require ongoing training throughout their career?
- technology
- products and processes
- communication and interpersonal skills
define seamless process
smooth process designed so that a customer is not inconvenience by - or even aware of- the steps involved in fulfilling the customers request.
What is a security feature typically used for policy-owners to confirm their identities before making routine changes and requests through automated systems?
their assigned a login and password or personal identification number (PIN)
What is web callback?
allows customers to click on an icon at a website and request that a CSR call the customer on the tele-phone.
what is web collaboration?
a technology that enables participants to ‘meet’ at a website, synchronizing their browsers and explore the website together, communicating with each other in real time.
What an automatic call distributor? (ADC)
it can be programmed to route called based on the skills necessary to process the request.
what process is used by the ADC?
the skill-based routing (SBR).
the call is transferred to the most appropriate CSR
based on the caller’s answered to questions.
What is a customer relationship management (CRM) program?
delivers products, services, distribution channels, and communication methods that the company’s most valued customers want.
what are 3 benefits for the insurer when using a CRM program?
- learns from every customer interaction
- uses what has been learned to anticipate customer needs
- offers products and services to satisfy those needs.
what is an irrevocable beneficiary?
a life insurance beneficiary who’s designation as a beneficiary cannot be cancelled by the policyowner unless the beneficiary gives written consent.
Who typically check whether the life insurance policy specifies an inrrevocable beneficiary?
the CSR
What is meant by the action of talking points?
a list of important iteams that employees refer to using their own words.
what is a script?
a written dialogue or set of systematic instructions that employees usually follow work-for-word.
-ie. legal explanations
Name 6 common nonfinancial transactions that can be changed on a policy.
- address and name changes
- policy ownership changes
- beneficiary changes
- premium payment changes
- insurer producer changes
- life insurance coverage changes
which changes must typically be done in writing?
side note: they are all varified with signature matches
- policy owner changes + appropriate form
- address and name changes, but can also be done on the phone
- beneficiary changes-
define an automatic payment plan
the policyowner designates a bank account from which the insurer will make regular withdrawals and either use the withdrawn funds to pay the premiums or deposit the money of annuities.
what is an orphan policy-owner?
people who do not currently have a relationship with a producer
Name some typical life insurance coverage changes a policy owner can do
- increase or decrease the monetary amount of coverage
2. add a policy rider
what is a policy rider?
an amendment to an insurance policy that expands or limits the benefits payable under the policy.
Name 5 common financial transactions that can be changed on a policy
- investment fund allocations
- life insurance policy surrenders
- annuity surrenders
- policy loans
- dividend payments.