Chapter 13 - Social Psychology Flashcards
Attributions
judgments about the causes for our own behaviours and other people’s behaviours
Personal/Internal Attributions
behaviour is caused by characteristics of the person
Situational/External Attributions
behaviour is caused by aspects of the situation
Actor-observer Bias
how we perceive our own behaviour and how other people perceive our behaviour may be different
Fundamental Attribution Error (FAE)
we view attributions for other’s behaviours as more personal; while viewing attributions for our own behaviours as more situational
Self-serving Bias
tendency to attribute our successes to personal factors and attribute our failures to situational factors
Judgments of others
research tends to show that there is a stronger tendency for FAE in individualistic culture
Judgments of self
collectivistic cultures tend to take less credit for successful interactions and more responsibility to failures
Primacy Effect
initial information that we get is more important when learning about another person
Recency Effect
most recent information is given more weight
When is the recency effect used most often?
when we are:
- asked to avoid making snap judgments
- asked to think about the information more critically
- made accountable for our judgments
Attitude
a positive or negative evaluation of a person, object, or idea
3 components of Attitudes
- Affective = feelings and emotions towards an attitude object
- Behavioural = tendency to act in a particular response to the attitude object
- Cognitive = beliefs and ideas about an attitude object
3 Attitude Dimensions
- Attitude Strength = stronger attitudes are harder to change, can have strong influence on behaviour
- Attitude Accessibility = how often we think about the attitude object, how quickly the attitude comes to mind, positively correlated with attitude strength
- Attitude Ambivalence = hold both positive and negative attitudes toward the attitude object, harder to predict behaviour
Kelley’s Experiment
- guest lecturer experiments
- Students were told that the guest lecturer was either “warm” or “cold”
- then exposed to lecturer for 20 minutes
- Students rated their impressions of the lecturer
- students who expected him to be warm gave him better ratings and participated more in the discussion/lecture
LaPiere’s Experiment
- traveled with chinese couple, no restaurants turned them away
- sent survey to all restaurants visited to ask if they would serve chinese people
- over 90% said they would not even though they did
Factors that influence the relation between attitudes and behaviours
- dimensions of attitudes are not always taken into account
- the way in which attitudes are measured
- situational influences
Cognitive dissonance theory
feel uncomfortable when:
- our behaviours are not inline with our attitudes (OR)
- our conditions are not consistent
people are motivation to reduce the uncomfortable feelings from dissonance