Chapter 13 - Digital Marketing and Social Networking

Question 1

E-business

Answer 1

carrying out the goals of business through utilization of the Internet

Question 2

Digital Media

Answer 2

electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years

Question 3

Digital Marketing

Answer 3

uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers

Question 4

Social Network

Answer 4

a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication

Question 5

Blog

Answer 5

a web-based journal in which a writer can editorialize and interact with other Internet users

Question 6

Wiki

Answer 6

software that creates an interface that enables users to add or edit the content of some types of websites

Question 7

Viral Marketing

Answer 7

a marketing tool that uses the Internet, particularly social networking and video sharing sites, to spread a message and create brand awareness

Question 8

Podcast

Answer 8

an audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers

Question 9

Identity Theft

Answer 9

when criminals obtain personal information that allows them to impersonate someone else in order to their credit to access financial accounts and make purchases

Question 10

Online Fraud

Answer 10

any attempt to conduct fraudulent activities online