Chapter 12: Perfect Competition Flashcards
Markets (sellers) can be part of one of four types of market structure?
- Perfect Competition
- Monopolistic Competition
- oligopoly
- Monopoly
What is a pure monopoly? (4)
- one firm
- unique product, no close substitutes
- firm has considerable control over price
- other firms cannot enter industry
Why can’t other firms enter the industry in a monopoly? (2)
- due to regulation or due to high start-up costs
- in a natural monopoly, there is no room in the market
Give 2 examples of pure monopolies
local utilities and subway systems
What is an oligopoly? (4)
- a few firms
- price control is minimal if no collusion
- difficult for other firms to enter industry
- a lot of advertising
What are some examples of oligopolies?
- automobiles, banking, airlines
so like firms are big and few enough so that each of them matters
What is monopolistic competition? (5)
- many firms
- differentiated products
- some control over price, but limited
- easy for other firms to enter the industry
- heavy advertising, brand names
retail trade, pop, coffee shop
What is pure competition? (4)
- lots of firms, but each firm is a very small player so too small to have any effect at all
- Indistinguishable product to consumers, so as long as the price is the same, consumers are indifferent
- Easy entry, no legal, technological, financial obstacles to prevent entry or exit
- Perfect information so buyers and sellers know the market price and quality of standardized products
in pure competition, what is price set by? (2)
- supply and demand curves
- an individual firm is a “price taker” as it cannot change market price and can only adjust to it
Does pure competition need advertising?
no
ex. agriculture, stock market
u should study pure competition cuz its a benchmark
What is the demand slope for perfect competition industries?
typically downward sloping
What is the demand curve for perfect competition firms?
horizontal and perfectly inelastic
What is production in the short run for PC firms?
- cannot change price
- only two decisions: how much to produce or should I even produce at all?
- in other words, the PC firm only chooses quantity that will MAXIMIZE profit
How do firms determine profit maximization?
- we now have cost curves, with these, firms can determine the optimal level of output to maximize profit
Profit formula
profit = revenue - costs