Chapter 12: Manage Marketing Channels, Logistics, and Supply Chain Flashcards
1
Q
Supply chain
A
A supply chain represents all organizations that supply a firm, the members of its channels of distribution, and its end-user consumers and business users.
2
Q
Supply chain management
A
Supply chain management is the coordination of these value-adding flows among the entities that maximizes overall value delivered and profit realized.
3
Q
Value network
A
Firm participates to procure, transform and enhance, and ultimately supply its offerings in final form within a market space
4
Q
Functions of Channel Intermediaries
A
- Physical distribution (or logistics) functions
- Transaction and communications functions
- Facilitating functions
5
Q
Type of contractual VMS
A
- Franchise
- Independent retailers
- Wholesaler cooperative
6
Q
Sources of power in channels
A
- Coercive power
- Reward power
- Expert power
- Referent power
- Legitimate power
