Chapter 12 - Global Marketing of Services

Question 1

Goods

Answer 1

physical objectives, devices, or things

- tangible things
- premade things such as a phone

Question 2

Services

Answer 2

deeds, performances, or efforts

- intangible things
- not premade, it is produced as it is served

example: taking your iPhone to the apple store to get it fixed

Question 3

Characteristics of goods/services

Indians
Prefer
Cooking
Cool
Curry

Answer 3

• intagibility
• perishability
• customer involvement
• consistencty vs inconsistency
• channel of distribution

Question 4

Intangibility

Answer 4

frequently consumed rather than possessed

- it is not always present

example: finacial consulting, education, etc.

Question 5

Perishability

Answer 5

the property of a good or service that prevents it from being stored for future use

example: Concert ticket

Question 6

Customer Involvement

Answer 6

a company making an effort to know, understand, and connect with people from all around the world

*greater understanding and emphasis on culture

Question 7

Consistency vs Inconsistency

Answer 7

consistency: means goods or reliable and stay the same

inconsistency: suggests that there can be variations or suprirses in the quality or experience

• example: having a favourite snack that always tastes the way you expect it to vs finding it be different

Question 8

Channel of Distribution

Answer 8

the path that things take from people who make them to use them

Question 9

Deregulation

Answer 9

the reduction of government interference in the marketplace

Question 10

Technological Advancement

Answer 10

process in technology offers new ways of doing business and permits businessess to expand internationally

e.g. Chatgpt, AI, and Chatbots

Question 11

Data collection problems

Answer 11

1. Not enough information
2. Hard to measure/track services
3. Services are not easy to compare

Question 12

Obstacles in Service trade

Answer 12

1. Barriers to entry
2. Problems in performing services – e.g. larger operating costs on service providers thanon the local competitors

Question 13

Services & E-Commerce

Answer 13

services: actions that companies provide and sell to people in diff. countries

e-commerce: buying and selling things online (on a global scale)

Question 14

Services & Academica

Answer 14

services: the things people do for others that can be sold or shared across different countries

academia: the world of education and learning about how to sell things in different countries

Question 15

Types of International Services

Fiona
Eats
Cereal
Every
Little
MinuTe

Answer 15

1. Financial institutions
2. Education and Teaching services
3. Construction, Design, and Engineering Service
4. Economies of Scale
5. Law and Accounting Firms
6. Management Consulting
7. Tourism Services