Chapter 12 Flashcards
1
Q
Three Objectives of Advertising
A
Cognitive, Affective, Behavioral
2
Q
Promotion Mix
A
Advertising Sales Promotion Personal Selling Public Relations Direct Marketing
3
Q
Pull Promotion Strategy
A
Producers direct their marketing activities toward the final consumer to encourage them to ask retailers for the product
4
Q
Push Promotion Strategy
A
Pushes products through the channel of distribution
