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MKTG 201 > Chapter 10 > Flashcards

Chapter 10 Flashcards

1
Q

Five Determinants of Service Quality

A

Reliability, Responsiveness, Assurance, Empathy, Tangibles

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2
Q

7 Ps of Service Marketing

A

Product, Price, Place, Promotion, People, Process, Physical Environment

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3
Q

Four Characteristics of Service Marketing

A

Intangibility, Inseparability, Variability, and Perishability

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MKTG 201 (5 decks)

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