Chapter 11 Quiz

Question 1

The process of dividing a market into groups is called

a. target marketing.	
b. market sampling.	
c. market grouping.	
d. market segmentation.	
e. consumer sampling.

Answer 1

d. market segmentation.

Question 2

The elements of the marketing mix are combined to

a. encourage in-house support for marketing.	
b. demonstrate the expertise of the marketing staff.	
c. meet product display requirements.	
d. satisfy the target market.	
e. fulfill trade show and other promotional commitments.

Answer 2

d. satisfy the target market.

Question 3

The forces that make up the external marketing environment of a firm

a. result from the operations of the firm.	
b. include price, promotion, distribution, and product.	
c. have little effect on internal operations.	
d. are generally beyond the firm's control.	
e. can be controlled to the firm's advantage.

Answer 3

d. are generally beyond the firm’s control.

Question 4

The effects of economic conditions on consumers’ ability and willingness to buy would best be called ____ forces.

a. sociocultural	
b. technological	
c. competitive	
d. economic	
e. legal and regulatory

Answer 4

d. economic

Question 5

Influences on the external marketing environment that stem from actions of elected and appointed officials are called ____ forces.

a. political	
b. legal	
c. social	
d. external cultural	
e. government regulatory

Answer 5

a. political

Question 6

The amount of a product an organization expects to sell during a certain period of time, based on a specified level of marketing effort, is called a

a. marketing mix.	
b. product mix.	
c. sales forecast.	
d. market share.	
e. marketing information system.

Answer 6

c. sales forecast.

Question 7

A computer-based system for continually gathering internal and external information is called

a. market programming.	
b. market segmentation.	
c. a marketing information system.	
d. marketing research.	
e. market targeting.

Answer 7

c. a marketing information system.

Question 8

Buying behavior is divided into two categories including

a. discretionary and disposable.	
b. internal and external.	
c. consumer and business.	
d. personal and professional.	
e. physical and virtual.

Answer 8

c. consumer and business.

Question 9

The organizational function and set of processes for creating, communicating, and delivering value to customers is best described as

a. selling.	
b. utility.	
c. distribution.	
d. marketing.	
e. the chain of command.

Answer 9

d. marketing.

Question 10

Mattel, Inc. selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?

a. Risk taking	
b. Financing	
c. Storing	
d. Selling	
e. Buying

Answer 10

e. Buying

Question 11

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?

a. Business-to-consumer marketing	
b. Strategic partnerships	
c. Electronic data interchange	
d. The marketing concept	
e. Customer relationship management

Answer 11

e. Customer relationship management

Question 12

The utility created by converting production inputs into finished products is called ____ utility.

a. time	
b. form	
c. possession	
d. place	
e. production

Answer 12

b. form

Question 13

The process of shipping fresh flowers from California to Texas gives ____ utility to the flowers.

a. form	
b. time	
c. possession	
d. very little	
e. place

Answer 13

e. place

Question 14

The utility created by making a product available when customers wish to purchase it is called ____ utility.

a. time	
b. place	
c. production	
d. possession	
e. form

Answer 14

a. time

Question 15

An approach to marketing that involves the entire business organization in the process of satisfying customers’ needs while achieving the organization’s goals is called

a. market utility.	
b. the market plan.	
c. the marketing concept.	
d. marketing systems.	
e. market segmentation.

Answer 15

c. the marketing concept.

Question 16

Which of the following indicates a customer orientation?

a. Taking orders from customers	
b. Distributing goods to customers	
c. Developing products that fulfill customers' needs	
d. Intensifying sales techniques	
e. Increasing advertising

Answer 16

c. Developing products that fulfill customers’ needs

Question 17

A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and ____ to purchase such products.

a. utility	
b. authority	
c. desire	
d. money	
e. credit

Answer 17

b. authority

Question 18

Business-to-business markets include all of the following except ____ markets.

a. reseller	
b. institutional	
c. consumer	
d. producer	
e. governmental

Answer 18

c. consumer

Question 19

A marketing strategy consists of the selection and analysis of a target market and

a. the examination of potential market regions.	
b. the determination of product features and benefits to meet the customers' needs.	
c. decisions about how to distribute the product and at what price.	
d. the creation and maintenance of an appropriate marketing mix.	
e. decisions about how and where to advertise and promote the product.

Answer 19

d. the creation and maintenance of an appropriate marketing mix.

Question 20

A market segment toward which a company directs its marketing effort is called a

a. consumer market.	
b. marketing sample.	
c. marketing group.	
d. marketing median.	
e. target market.

Answer 20

e. target market.