Chapter 11: Price elasticity of demand Flashcards
Price elasticity of demand (PED)
A measure of the responsiveness of the quantity demanded to a change in price
Formula for price elasticity of demand
Percentage change in quantity demanded divided by percentage change in price
Elastic demand
When the quantity demanded changes by a greater percentage than the change in price (more than 1)
Inelastic demand
When the quantity demanded changes by a smaller percentage than the change in price (less than 1)
Main determinant of PED
The availability of substitutes
Perfectly elastic demand
When a change in price causes a complete change in the quantity demanded
Perfectly inelastic demand
When a change in price has no effect on the quantity demanded
Unit elasticity of demand
When changes in price causes an equal change in the quantity demanded, leaving total revenue unchanged