Chapter 11: Managing The PR Functions Flashcards
1
Q
Publicity?
A
Referees to any free news stories
2
Q
Image?
A
Refers to how a business is perceived by the world
3
Q
Image audit?
A
Independent check of the accuracy of an images perception
4
Q
Performance indicators
A
Measure the degree of achievement of a specific objective
5
Q
Focus group?
A
Is an informal small group discussion to discover opinions and attitudes
6
Q
Flack?
A
A person who engages in ethical and socially irresponsible practices
7
Q
Defamation?
A
Is a false or derogatory statement which damages a persons reputation
8
Q
Trademark?
A
Is a brand name or design that is officially registered
9
Q
Contract?
A
Is a legally enforceable agreement
10
Q
Publics?
A
Groups that the organisation interacts with
