Chapter 11: General Business Environment (1) Flashcards
1
Q
4 Distribution channels
A
- Insurance intermediaries
- Tied agents
- Own salesforce
- Direct marketing
2
Q
4 Forms of direct marketing
A
- Mailshots
- Telephone selling
- Press advertising
- Internet selling
3
Q
How can products compete other than price?
A
- Compete through innovative features and attractive options
- Some savings contracts can compete on past investment performance
- May compete on level of customer service or admin support
- Complex products are difficult to compare solely based on price
