Chapter 11-D Flashcards

1
Q

Process of determining human resource needs and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals

A

Human resource management (HRM)

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2
Q

Employment activities designed to “right past wrongs” by increasing opportunities for minorities and women

A

Affirmative action

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3
Q

Discrimination against members of a dominant or majority group usually as a result of policies designed to correct previous discrimination against minorities

A

Reverse discrimination

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4
Q

Study of what employees do who hold various job titles

A

Job analysis

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5
Q

Specifies the objectives of the job, type of work, responsibilities and duties, working conditions, and the job’s relationship to other functions

A

Job description

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6
Q

Written summary of the minimal education and skills to do a particular job

A

Job specification

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7
Q

Set of activities for obtaining the right number of qualified people at the right time

A

Recruitment

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8
Q

Process of gathering information and deciding who should be hired, under legal guidelines to serve the best interests of the individual and the organization

A

Selection

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9
Q

Includes part time workers, temporary workers, seasonal workers, independent contractors, interns, and co op students

A

Contingent workers

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10
Q

Includes all attempts to improve productivity by increasing an employee’s ability to perform

A

Training and development

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11
Q

Activity that initiates new employees into the organization; to fellow employees; to their immediate supervisors; and to the policies, practices, and objectives of the firm

A

Orientation

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12
Q

Training that lets employees learn by doing or by watching others for a while and then imitating them right at the workplace (also known as shadowing)

A

On the job training

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13
Q

Trainee works alongside an experienced employee to master the skills and procedures of a craft

A

Apprentice programs

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14
Q

Occurs away from the workplace and consists of internal or external programs to develop any of a variety of skills or to foster personal development

A

Off the job training

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15
Q

Classrooms with equipment similar to that used in the job so that employees learn proper methods and safety procedures before assuming a specific job assignment

A

Vestibule training (near the job training)

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16
Q

Use of equipment that duplicates job conditions and tasks so that trainees can learn skills before attempting them on the job

A

Job simulation

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17
Q

Process of training and educating employees to become good managers, and then monitoring the process of their managerial skills overtime

A

Management development

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18
Q

Process of establishing and maintains contacts with key managers in your own and other organizations, and using those contacts to weave strong relationships that serve as informal development systems

A

Networking

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19
Q

Corporate manager who supervises, coaches, and guides selected lower level employees by introducing them to the right people and generally acting as organizational sponser

A

Mentor

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20
Q

Evaluation that measures employee performance against established standards in order to make decisions about promotion, compensations, training, or termination

A

Performance Appraisal

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21
Q

Plan based on job tiers strict pay range

Created by Edward Hay

A

Hay system

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22
Q

Sick leave pay, vacation pay, pension plans, and health plans that provide additional compensation to employees beyond base wages

A

Fringe benefits

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23
Q

Fringe benefits plan that allows employees to choose the benefits they want up to a certain dollar amount

A

Cafeteria style fringe benefits

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24
Q

Gives employees some freedom to choose which hours to work, as long as they work the required number of hours or complete their assigned tasks

A

Flex time plan

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25
Q

Period when all employees are expected to be at their job stations

A

Core time

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26
Q

Employee works full number of hours, but in fever than the standard amount of days

A

Compressed workweek

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27
Q

Two or more part time employees share one full time job

A

Job sharing

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28
Q

Activity set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

A

Marketing

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29
Q

Process of learning as much as possible about present customers and doing everything you can over time to satisfy then or even to exceed their expectations with goods and services

A

Customer relationship management

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30
Q

Fundraising, public relations, special campaigns and ecological practices

A

Nonprofit marketing

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31
Q

What are the 4 p’s in marketing

A

Product
Price
Place
Promotion

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32
Q

Ingredients that go into a marketing program: products, price, place, and promotion

A

Marketing mix

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33
Q

Any physical good, service, or idea that satisfies a want or need, plus anything that would enhance the product in the eyes of consumers such as brand name

A

Product

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34
Q

Process of testing products among potential users

A

Test marketing

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35
Q

Word, letter, or group of words or letters that differentiates one sellers goods and services from those of competitors

A

Brand name

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36
Q

All the techniques sellers use to inform people about and motivate them to buy their products and services

A

Promotion

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37
Q

Analyze market to determine opportunities and challenges and to find the information they need to make good decisions

A

Marketing research

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38
Q

Information that has already been completed by others and published in journals and books or made available online

A

Secondary data

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39
Q

In-depth information gathered by marketers from their own research

A

Primary data

40
Q

Divides the total market into groups with similar characteristics

A

Market segmentation

41
Q

Group of people who meet under the direction of a discussion leader to communicate their opinions about an organization it produces or other given issues

A

Focus group

42
Q

Process of identifying factors that can affect marketing success

A

Environmental scanning

43
Q

Directed toward Those groups and organization decides it can serve profitably

A

Target marketing

44
Q

Dividing a market by city country state or region

A

Geographic segmentation

45
Q

Dividing the market by age, income and education level

A

Demographic segmentation

46
Q

Dividing the market using groups values attitudes and interest

A

Psychographic segmentation

47
Q

Dividing the market by determining which benefits of the product to talk about

A

Benefit segmentation

48
Q

Dividing a market by usage

A

Volume segmentation

49
Q

Process of finding small buck profit all Market segments and designing or finding products for them

A

Niche marketing

50
Q

Developing a unique mix of goods and services for each individual customer

A

One to one marketing

51
Q

Developing products and promotes to please large groups of people

A

Mass marketing

52
Q

Keep individual customers and offer new products that exactly meet their requirements

A

Relationship marketing

53
Q

Good quality at a fair price consumers look at the benefits and then subtract the cost to see whether benefits exceed cost

A

Value

54
Q

Everything that consumers evaluate when deciding whether to buy something

A

Total product offer

55
Q

Group of items that are physically like or intended for a similar market

A

Product line

56
Q

Combination of product lines offered by manufactures

A

Product mix

57
Q

Creation of real or perceived products differences

A

Production differentiation

58
Q

Grouping two or more products together and pricing them as a unit

A

Bundling

59
Q

Name symbol or designed that identifies the goods or services of one seller or a group of sellers and distinguishes something from the goods and services of competitors

A

Brand

60
Q

Brand that has exclusive legal protection for both it’s brand name and it’s design

A

Trademark

61
Q

Value of the brand name an association symbols

A

Brand equity

62
Q

Degree to while customers are satisfied like the brand and are committed to further purchases

A

Brand loyalty

63
Q

Refers to how quickly or easily a given brand name comes to mind when someone mentions a product category

A

Brand awareness

64
Q

Direct responsibility for one brand or product line and manages all the elements of its marketing mix product price place and promotion

A

Brand manager

65
Q

Theoretical model of what happens to sales and profits for product class over time the Four stages of the cycle are introduction, growth, maturity and decline

A

Product lifecycle

66
Q

Not only satisfy his customers but also meets profit margin’s set

A

Target costing

67
Q

Based on what competitors are doing post can be set at above or below competitors prices

A

Competition based pricing

68
Q

Strategy by which one or more dominant firm set pricing practices all competitors in an industry must follow

A

Price leader ship

69
Q

Process used to determine profitability at various levels of sales

A

Break even analysis

70
Q

All the expenses that remain the same no matter how many products are made or sold

A

Total fixed cost

71
Q

Changes according to production

A

Variable cost

72
Q

New product is priced high to make optimum profit while there is little competition

A

Skimming price strategy

73
Q

Products are priced low to attract many customers and discourage competition

A

Penetration strategy

74
Q

Setting prices lower than competitors and Not having any special sales
Example Walmart

A

Every day low pricing

75
Q

Setting prices that are higher than EDLP stores by having many special sales were the prices are lower than competitors price

A

Hi low pricing strategy

76
Q

Pricing goods and services at price points that make the product appear less expensive than it is

A

Psychological pricing

77
Q

Organizations that assist in moving goods and services from B to B to B to C

A

Marketing intermediaries

78
Q

Whole set of marketing Intermediaries such as agents and brokers wholesalers and retailers that join together to transport in store goods in the past from producers to consumers

A

Channel of distribution

79
Q

Marketing intermediaries Who bring buyers and sellers together and assisting in negotiating and exchange but don’t take title to the goods

A

Agents or brokers

80
Q

Marketing intermediaries That sells to other organizations

A

Wholesaler

81
Q

BToC organization that sells to ultimate consumers

A

Retailer

82
Q

Puts products into as many retail outlets as possible including vending machines

A

Intensive distribution

83
Q

Uses only preferred group of the available retailers in an area

A

Selective distribution

84
Q

Use of only one retail outlet in a given geographic area

A

Exclusive distribution

85
Q

Selling goods and services to ultimate consumer is online

A

Electronic retailing

86
Q

Sale of goods and services over the phone

A

Telemarketing

87
Q

Reachers consumers in their homes or work places

A

Direct selling

88
Q

Any activity that directly links manufactures or intermediaries with the ultimate consumer

A

Direct marketing

89
Q

Call link activities various organizations must perform to move goods and services from the sources of raw materials to ultimate consumers

A

Supply chain

90
Q

Combination of promotional tools an organization uses

A

Promotion mix

91
Q

Combines all promotional tools into one comprehensive unified promotional strategy

A

Integrated marketing communications

92
Q

Paid non personal communication through various media by organizations and individuals who are in someway identified in the message

A

Advertising

93
Q

Putting product on TV shows and movies where they will be seen

A

Product placement

94
Q

Step in the selling process that consist of a question or statement that moves the selling process toward the actual close

A

Trial close

95
Q

Function that evil it’s public attitude changes his policies and procedures in response to the public’s requests and executes a program of action and information to earn public understanding and acceptance

A

Public relations

96
Q

Uses advertising personal selling promotion and all other tools to convince wholesalers and retailers to stock and sell merchandise

A

Push strategy

97
Q

Hearing advertising and sales promotion efforts towards consumer so they will request for products

A

Pull strategy