Chapter 11: Buying, using and disposing Flashcards
1
Q
antecedent states
A
- issues related to consumption and post consumption activities
2
Q
consumption situation
A
- contextual factors over and above the characteristics of the person and the product (environment)
–> the way we feel at a particular time (year, day, daylight)
–> situational self image (“who am i right now”)
3
Q
four dimensions of time
A
- social (time for me vs. others)
- temporal orientation (past, present, future)
- planning orientation (time management)
- polychromic orientation (one vs. multitasking )
4
Q
Showrooming
A
- is still popular
- consumers visit a store to see a product firsthand, then purchase in online
5
Q
store image
A
- personality of the store, including location, merchandise suitability, and knowledge/congeniality of sales staff
- ex. palessi - sold low end shoes and made it seem super fancy
6
Q
Atmospherics
A
- conscious designing of space and dimensions to evoke certain effects in buying
- colours/lighting, scents, and sounds/music affect time spent in store as well as spending habits
- ex. Canada goose store in Montreal comes with its own walk in freezer to test the jackets
7
Q
point of purchase
A
- an elaborate product display or demonstration, a coupon dispensing machine, or even someone giving out free samples
8
Q
sharing economy
A
- the movement away from the purchase and ownership of tangible goods toward other models that allow for temporary ownership
–> lower transaction cost
–> lower psychological ownership (sharing -> less product efficacy)(when you don’t own it you feel less attached)
9
Q
product disposal options
A
strong product attachment = painful disposal process
product disposal options
- look at the chart
product - keep item
- get rid of item permanently
- get rid of item temporarily
so on
10
Q
unplanned vs impulse buying
A
unplanned buying: reminded to buy something
impulse buying: sudden, irresistible urge to buy
