Chapter 11

Question 1

logistics

Answer 1

the transporting, storing, and handling of goods in ways that match target customers’ needs and a firm’s marketing mix-both within individual firms and along a channel of distribution

Question 2

physical distribution

Answer 2

another common name for logistics

Question 3

customer service level

Answer 3

how rapidly and dependably a firm can deliver what they, the customers, want

Question 4

physical distribution concept

Answer 4

says that all transporting, storing, and product handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level

Question 5

total cost approach

Answer 5

involves evaluating each possible physical distribution system and identifying all of the costs of each alternative

Question 6

supply chain

Answer 6

the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers

Question 7

electronic data interchange

Answer 7

an approach that puts info in a standardized format easily shared btw dif computer systems

Question 8

transporting

Answer 8

the marketing function of moving goods

Question 9

containerization

Answer 9

grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination

Question 10

storing

Answer 10

the marketing function of holding goods so they’re available when they’re needed

Question 11

inventory

Answer 11

the amount of goods being stored

Question 12

private warehouses

Answer 12

storing facilities owned or leased by companies for their own use

Question 13

public warehouses

Answer 13

independent storing facilities

Question 14

distribution center

Answer 14

a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs