Chapter 11 Flashcards
Sampling error
all errors in a survey except those due to the sampling plan or sample size.
Field Data Collection Quality Controls
Supervision, Validation, Autonomy, Confidentiality, incentives , validation checks , third-person technique
dataset
an arrangement of numbers (mainly) in rows and columns.
data coding
identification of code values that are associated with the possible responses for each question on the questionnaire.
code book
Identifies the following:
The questions on the questionnaire
The variable name or label that is associated with each question or question part
The code numbers associated with each possible response to each question
Yea-saying or Nay-saying
When a respondent answers with all yes or strongly agree answers or the opposite for nay-saying.
Middle-of-the-road
the middle-of-the-road pattern is seen as a preponderance of “no opinion” responses or “3” codes.