chapter 10: Monopoly Flashcards
Marginal revenue
delta R / delta Q
MR = Change in total revenue obtained by selling on more unit
if total revenue begins to decline, then MR becomes negative
Total revenue
TR = P*Q
where TR is at max, MR (marginal revenue) becomes negative at higher outputs
TR is at max of mid point of demand
if TR becomes to decline, then additional revenue becomes negative
What happens to the marginal revenue if the total revenue stats to decline
then MR becomes negative
Average revenue
price per unit sold
Marginal cost
MC = change in total cost obtained by producing one more unit
Profit
total revenue – total cost = TR - TC
in a graph, profit per unit is AB
total profit is AB * Qe (number of units sold)
total profit = PeABCe
B is the intersect between ATC and Qe
A is intersect between Qe and Pe on the demand curve
Pe is equilibrium price
Ce is equilibrium cost
where does the monopolist maximize profits
at the mid point of demand
profit maximization will always also lie at unit elasticity of the demand curve
where difference between revenue and costs is greatest
where on the graph, TR curve hits peak and vertical difference with TC is biggest
what is the profit maximization rule to find optimal output
we assume demand is strictly a straight line
If MR > MC, increase output
If MR < MC, reduce output
If MR = MC, output is optimal (where difference between revenue and costs is greatest)
Scale of output in a natural monopoly and the costs
How do they evolve
the Average Cost of producing any output declines with the scale of operation (economies of scale)
Increasing returns to scale, even at very high output levels
the ATC curve continue to decline in the long run
ex: Hydro Qc
national policy
a deliberate government policy to protect a domestic monopoly
they can be costly to tax payer
e.g. a “national” carrier in the airline industry
how to maintain barriers to entry
reason for monopolies to survive
Patents, granted by government for research and development
Predatory pricing, intended to drive out potential competition (Illegal)
Lobbying government for subsidies as a means of preventing entry
Excess production capacity
Network goods that are utilized almost universally
- ->
ex: Microsoft operating systems, Winzip
what is the difference between a perfect competition and a monopoly regarding goods produced
Perfect competition: Homogenous products
Monopoly: unique product with close substitute
what is the difference between a perfect competition and a monopoly regarding sellers and buyers
Perfect competition: large number of buyers and sellers
Monopoly: one seller and large number of buyers with downwards sloping demand
what is the difference between a perfect competition and a monopoly regarding price control
Perfect competition: price taker
Monopoly: price maker
what is the difference between a perfect competition and a monopoly regarding profit maximization
perfect competition: Average revenue = P = Marginal Cost
AR = P = MC
Monopoly: MR = MC