Chapter 10 - Language Flashcards
any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought, either through written, enacted, or spoken means
language
specific meaning associated with a word
denotative
language devices often used to make something unpleasant sound more tolerable
euphemism
pleasant speaking about unpleasant things
euphemism
language that evokes many different visual images in the minds of your audience
abstract language
first aspect of clarity
concreteness
language that does not use comparisons like similes and metaphors
literal language
language that uses metaphors and similes to compare things that may not be alike
figurative language
a figure of speech involving the comparison of one thing with another thing of a different kind, used to make a description more emphatic or vivid
similes
a figure of speech that identifies something as being the same as some unrelated thing for rhetorical effect, thus highlighting the similarities between the two
metaphors
predictable and generally overused expressions; usually similes
cliches
language that makes the recipient smell, taste, see, hear, and feel a sensation; also known as sensory language
imagery
what can you use to avoid cliches
imagery
language used in a specific field that may or may not be understood by others
jargon
a type of language that consists of words and phrases that are specific to a subculture or group that others may not understand
slang