chapter 10 - business website Flashcards
can serve to bolster a business’ interests and create more visits to its website.
blogs
blogs were originally called
web logs
hosted on web servers
websites
the text on a computer that leads a user to related information
Hypertext
refers to the computer programming.
markup language
HTML is represented by elements enclosed by
<Brackets>
</Brackets>
tags represent addition pieces of information about the page’s author, description, and keywords.
meta
create hyperlinks
link elements
display pictures, images and photographs
image elements
designed to tell a browser how to display and align elements like lists, headings and paragraphs.
Structural Block Elements
allow HTML to display italics, bolds, etc.
presentational elements
extends a browser’s usability
java script and adobe flash
websites rarely change and are the easiest to build. These sites often look like well laid-out brochures and encourage their user to call or email
static
static websites are sometimes referred to as
brochure websites
websites generate a web page from a server
dynamic
for instance a robust networked database with rich functionality are typically distributed poorly. (Relative to distributing on the Internet.)
fat clients
are systems that use browsers as front-ends with Hypertext Markup Language but are distributed throughout the Internet.
thin clients
listings of hits in response to a keyword query.
SERPs (Search Engine Results Page).
is .JPG or .GIF image embedded into a web page that attracts traffic to the website of the advertiser.
banner advertising
