Chapter 10 Flashcards
- E-commercial refers to the use of any networking technologies to transact business
False
- Retail consumer e-commerce is growing at single-digit rates.
False
- The internet shrinks information asymmetry
True
- Rich media advertisements are a sales-oriented marketing format
False
- All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
True
- Disintermediation provides major benefits to the distributor
False
- In general, for digital goods, the marginal cost of producing another unit is about zero
True
- An example of the service provider business model is Flickr, a photo management and sharing Web site
True
- An example of the content provider business model is Barnesandnoble.com, a retailer of printed books
False
- Web personalization is used primarily as a major marketing tool
True
- Podcasting allows subscribers to listen to live, streaming audio and other audio content
False
- Intellectual property refers to all forms of human expression, both tangible and intangible
False
- Ninety-six percent of all U.S. households with Internet access use a broadband connection
True
- Behavioral targeting occurs at two levels: individual Web sites and through ISPs
False
- EDI standards that take advantage of network communications have yet to be fully implemented at the industry level
False
- Net marketplaces may either support contractual purchasing based on long-term spot purchasing
True
- Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down
False
- Automobile manufacturing is an example of a vertical market
True
- Advertising networks track a user’s behavior at thousands of Web sites
True
- In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features
True
- Through what channel did e-commerce first evolve?
A) Online advertising sales
B) Internet Portals
C) Online book sales
D) Internet services providers
A) Online advertising sales
- Based on your reading of the chapter, e-commerce is:
A) still in a revolutionary phase
B) widely accepted by consumers, although technology is still quickly changing
C) not yet fully accepted by consumers, although much of its driving technology is firmly in place
D) well entrenched as a form of modern commerce
A) still in a revolutionary phase
- A market place extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
A) exchange
B) market space
C) online marketplace
D) e-hub
B) market space
- Which of the following is not a recent development in e-commerce?
A) Wireless Internet connections grow rapidly
B) Social networking sites become a new platform for e-commerce
C) The music recording industry is disrupted as music creation and distribution become decentralized
D) Online entertainment business models surge
C) The music recording industry is disrupted as music creation and distribution become decentralized
- How are the Internet and e-commerce causing severe disruption to the existing advertising business model?
A) Ties between customer and business are being rethought
B) Technology players such as Yahoo! Seek to dominate online advertising and expand into offline ad brokerage
C) New methods of advertising, such as blog advertising, are emerging
D) The new market entry costs for online advertising services are extremely low
B) Technology players such as Yahoo! Seek to dominate online advertising and expand into offline ad brokerage
- The quality of ubiquity, as it relates to e-commerce, is illustrated by:
A) the same set of standards being used across the globe
B) the spread of plentiful, cheap information
C) the enabling of commerce worldwide
D) the availability of the Internet everywhere and anytime
D) the availability of the Internet everywhere and anytime
- Which of the following is not one of the unique features or e-commerce technology:
A) Information density
B) Transparency
C) Richness
D) Social technology
B) Transparency
- The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity
D) interactivity
- The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity
C) Richness
- The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
A) Information density
B) Richness
C) Customization
D) Interactivity
A) Information density
