Chapter 10 Flashcards
Direct Mail firms
Design and send mail forms and things to solicit their candidate
Polling Firms
Set up and execute polls and analyze for focus groups
Political Tech
To supply tech services and web design
Incumbent
The person already holding an elective position
Coattail
The alleged tendency of candidates to win more votes in an election because the presence at the top of the ticket of a better known candidate such as the president
PAC
Set up by a corporation, labor union or interest group that raises and spends money on candidates voluntarily
Sophomore suffrage
A raise in the number of votes due to his or her first time running
Clothespin vote
When a voter goes for the lesser of two evils and the clothespin is to keep the stench out
General election
Choosing a candidate for office
Primary election
Choosing a candidate for the ballot
Closed primary
Voting limited to only registered party members
Open primary
Voting of a candidate is open to everyone regardless of party
Blanket primary
When a voter can choose from both parties
Run off primary
A redo voting when neither candidate has the majority on the first primary
Independent expenditures
Spending by PAC’s, labor unions or interest groups but is done independently of them
