Chapter 10

Question 1

News media

Answer 1

Media that emphasize the news.

Question 2

Issue advocacy

Answer 2

Promoting a particular position or an issue by interest groups or individuals but not candidates. Much issue advocacy is often electioneering for or against a candidate.

Question 3

Political socialization

Answer 3

The process by which we develop our political attitudes, values, and beliefs.

Question 4

Selective exposure

Answer 4

The process by which individuals screen out messages that do not conform to their own biases.

Question 5

Selective perception

Answer 5

The process by which individuals perceive what they want to in media messages.

Question 6

Horse race

Answer 6

A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.

Question 7

Mass media

Answer 7

Means of communication that reach the public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication.