Chapter 10/11: TNCs and Retail Geography Flashcards
Why did Walmart fail globally?
people were used to shopping in small shops for each thing they wanted, not a giant store
bulk shopping not good in countries with small houses
Three types of TNC units
corporate/regional headquarters
research and development facilities
transnational operating units
Vertical integration model
company owns all parts of the manufacturing process including raw materials
Franchising
person pays for licensing of product but they run the store and make the profit
Central Place Theory (Walter Christaller)
looked at distances people were willing to travel for goods
there has to be a minimum level of business for a location to survive
What are the top 3 global retailers by sale?
Walmart
Costco
Kroger
What did Tesco do in South Korea?
subway station ordering
people bartering in aisles
really localized produts
joint venture with Samsung to have their recognizable name first
Malls
enclosed, privately owned groupings of shops like European streets
Online retail benefits
less space to maintain less employees, less shoplifting
Online retail cons
sometimes not delivered, people can’t try stuff on, hassle to return
How is Target approaching small scale businesses?
urban settings with not as many products in smaller spots
targeting young people