Chapter 1 Week 3 Flashcards
A company in this stage does not actively cultivate customers
outside national boundaries; however, this company’s
products may reach foreign markets.
NO DIRECT FOREIGN MARKETING
Temporary surpluses caused
by variations in production
levels or demand may result
in infrequent marketing
overseas.
INFREQUENT FOREIGN MARKETING
The surpluses are characterized by their temporary nature; therefore,
sales to foreign markets are made as goods become available, with little or no intention of maintaining
continuous market representation.
INFREQUENT FOREIGN MARKETING
At this level, the firm has
permanent productive
capacity devoted to the
production of goods and
services to be marketed in
foreign markets.
REGULAR FOREIGN MARKETING
A firm may employ foreign or
domestic overseas
intermediaries, or it may
have its own sales force or
sales subsidiaries in
important foreign markets.
REGULAR FOREIGN MARKETING
Companies in this stage are fully
committed to and involved in
international marketing activities.
Such companies seek markets all
over the world and sell products
that are a result of planned
production for markets in various
countries.
INTERNATIONAL
MARKETING
This planning generally
entails not only the marketing but
also the production of goods
outside the home market. At this
point, a company becomes an
international or multinational marketing firm.
INTERNATIONAL
MARKETING
At this stage, companies treat the world, including their home market, as one market.
GLOBAL MARKETING
Market segmentation decisions are no longer focused on
national borders.
GLOBAL MARKETING
Instead, market segments are
defined by income levels,
usage patterns, or other
factors that frequently span
countries and regions.
GLOBAL MARKETING
_____________ has given rise to global linkages of markets, technoly, and living standards that were previously unkown and unanticipated.
World trade
At the same time, it has deeply ffected domestic policy-making and has often resulted in the emergence of totally new opportunities as well as threats to firms and individuals.
World trade
New strategies need to be envisioned, new plans need to be made, and the way of doing
business needs to be changed. The way to obtain and retain leadership, economically,
politically, or morally, is not through passivity but rather through a continuous, alert adaptation to the changing world environment.
OPPORTUNITIES
To help a country remain a player in the world economy, governments, firms, and individuals need to respond
aggressively with innovation, process improvements, and creativity.
CHALLENGES
