Chapter 1 week 2

Question 1

Marketing is the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations.

Answer 1

INTERNATIONAL MARKETING

Question 2

Basic Tenets of Marketing

Answer 2

SATISFACTION
EXCHANGE

Question 3

The international marketer is subject to a new set of
macro-environmental factors, to different constraints,
and to quite frequent conflicts resulting from different
laws, cultures, and societies.

Answer 3

INTERNATIONAL MARKETING

Question 4

The basic principles of
marketing still apply, but their applications, complexity, and intensity may vary substantially.

Answer 4

INTERNATIONAL MARKETING

Question 5

The international marketer is subject to a new set of
macro-environmental factors, to different constraints,
and to quite frequent conflicts resulting from different
_______, _______, and ___________.

Answer 5

laws, cultures, and societies.

Question 6

If all these issues are integrated into each decision made by individuals and by firms, international markets can become a source of _______, _______, __________________, and _________________ that would not have existed for them had they limited themselves to domestic activities.

Answer 6

growth, profit, needs satisfaction, and quality of life