Chapter 1 - Understanding Business Communication Flashcards
Communication
Sending and receiving verbal and nonverbal messages.
The communication model consists of five components
The stimulus, filter, message, medium, and destination
Stimulus
An event that creates within an individual the need to communicate
Filter
Our knowledge, experience, and viewpoints that help us interpret (decode) the Stimulus.
Message
The information to be communicated
Audience
Who receives your communication
Medium
How the message is transmitted
Destination
The message reaches its destination and, if successful, is perceived accurately by the receiver.
Communication is not a ____, ____ process.
linear, static
Three types of communication make up an organization’s formal communication network
Downward, upward, and lateral
Downward communication
Flow of information from managers to their employees (people who report to them)
Cascading communication
Information flows from one level in an organization down to another
Issue with downward communication
Managers assume their employees receive and understand their messages
Upward communication
Flow of information from lower-level employees to upper-level employees or managers
Lateral Horizontal communication
Flow of information among peers within an organization
Cross-functional communication
Lateral communication across different departments, divisions, or branches
Informal communication network
(Grapevine) Transmits information through unofficial channels within the organization
Rather than trying to eliminate the grapevine, competent managers…
Pay attention to it and act promptly to counteract false rumors
Examples of verbal barriers
inadequate knowledge or vocabulary, differences in interpretation, language differences, inappropriate
use of expressions, overabstraction and ambiguity, and polarization
Inadequate knowledge or vocabulary
You must know enough about both your topic and
your audience to express yourself precisely and appropriately
Differences in interpretation
Sometimes senders and receivers attribute different meanings to the same word or attribute the same meaning to different words
Denotation
Defines its meaning
Connotation
Indicates our associations with the word
Interpreter
For oral communication