Chapter 1: The Real Estate Business Flashcards
The real estate market is
Local in nature
Farming
Licensees will concentrate on one type of property or on one particular neighborhood.
Farming area or target market
Finding and specializing in a particular neighborhood or type of property, this is considered to be one of the best ways to succeed in residential sales.
real estate brokerage
is a business in which real estate-related activities are performed under the authority of a licensed real estate broker
Broker
acts as an agent of intermediary between two or more people in the negotiation of the sale, purchase, or rental of real estate.
Sales Associate
works for the broker, providing services to prospective buyers and sellers on behalf of the broker.
Licensee
whether a sales associate or broker, is a person who has met the requirements of law and is licensed and permitted to perform specified services to members of the public in connection with real property transactions.
Property Transfer
There are laws, documents, disclosures, and technicalities that can be bewildering. Deeds, mortgages, surveys, appraisals, contracts, title insurance, flood plains, zoning and building codes, and finance.
Valuation and Comparative Market Analysis (CMA)
Real estate licensees prepare a cma, which is a value estimate based on recent sales of similar properties in the same neighborhood. It uses many concepts that an appraisal does but may not be referred to as an appraisal.
Valuation and Broker Price Opinion (BPO)
a lender may hire a real estate professional to preform a BPO in a short sale transaction to help determine the selling price of the property since the licensee typically has knowledge of the local market. The licensee will be asked to take photos of the property and complete a BPO report form provided by the lender. The report includes a neighborhood analysis of comparable properties along with local and regional market information. BPOs are less thorough than an appraisal but require more analysis than a basic CMA.
Marketing and the MLS
The multiple listing service (MLS) system provides an extensive marketing tool for real estate licensees. It provides the opportunity to market listings to thousands of other local and statewide licensees in addition to potential buyers around the world.
Customer Follow-up
Consistent and repeated follow-up with customers is key in maintaining good relationships and obtaining new prospects. Twice a year, with such things as a note or postcard on the anniversary of their purchase.
Residential Transaction
- The sale of any improved residential property of four units or fewer
- Unimproved property intended for four units or fewer,
- Agricultural properties of ten acres or less,
- Leases with options to purchase all or a portion of improved property of four or fewer residential units, and
- Dispositions of business interests involving property of four or fewer residential units
Agricultural Sales
Large tracts of land and significant sums of money. Brokers involved in these sales must be able to analyze the profitability of current agricultural uses and estimate the potential of properties under consideration.
Commercial Sales or Leasing
Licensees must be capable of analyzing the past and future potential income derived from investment property. Potential commercial properties that an investor might consider include apartment buildings, office buildings, and shopping centers. Commercial real estate brokers must also have a basic knowledge of tax laws that affect income earned from commercial property as well as the tax consequences of buying and selling investment property.