Chapter 1 Test

Question 1

DMO

Answer 1

Destination marketing organization

Question 2

Shore excursion

Answer 2

Tour at ports

Question 3

Attraction

Answer 3

Anything that leisure travelers find interesting

Question 4

Leisure travel

Answer 4

Travel for the purpose of enjoyment

Question 5

Business travel

Answer 5

Travel beyond ones general home area for reasons related to work

Question 6

Plogg’s continuum

Answer 6

Dependables, venturers, centrics

Question 7

Dependables

Answer 7

Cautious people in terms of travel (prefer cruises/domestic travel. Love VFR)

Question 8

Venturers

Answer 8

Very adventurous. Prefer traveling independently to weird places. Basically Mr. Beattie

Question 9

Centrics

Answer 9

In between travelers. Most travelers are in this class

Question 10

VFR

Answer 10

Visiting friends and relatives

Question 11

Seasonality

Answer 11

Flow of travelers

Question 12

Direct/indirect

Answer 12

Direct=straight to customer (customer buys the ticket online)

Indirect=buying through a travel agent

Question 13

What is the definition of travel?

Answer 13

Temporary travel for the purpose of experiencing a change