Chapter 1- Strategy and Importance Flashcards
is the quest to gain and sustain competitive advantage.
Strategy
describes the goal-directed actions a firm intends to take in its quest to gain and sustain competitive advantage.
Strategy
t/f The firm that possesses competitive advantage provides superior value to customers at a competitive price or acceptable value at a lower price.
True
Profitability and market share are the consequences of __ value creation.
superior
A_ is an overarching approach taken to meet or exceed one’s goals and the actions taken relative to the original and overall goal set by higher authority, whether in a private enterprise or public organizations.
Strategy
__is about understanding where you are now, where you are heading and how you will get there.
Strategy
The essence of strategy, therefore, is being different from rivals. t/f
True
Managers accomplish this difference through __ staking out a unique position in an industry that allows the firm to provide value to customers, while controlling costs.
strategic positioning
It has been observed that the greater the difference between value creation and cost, the greater the economic contribution the firm makes, and thus the greater the likelihood for competitive advantage. T/FF
True
The more accurate the map, the better strategic decisions managers can make. T/f
True
It has been observed that the greater the difference between value creation and __, the greater the economic contribution the firm makes, and thus the __the likelihood for competitive advantage.
cost, greater
Positive feedback validates managers’ strategic assumptions while negative feedback allows managers to adjust their assumptions. t/f
True
Strategy is not A vision or mission statement . t/f
True
A goal, budget or business plan. Strategy is not a goal
strategy is neither a budget nor a business plan. t/f
True
Strategy is not, a zero-sum game - it is not always the case that one party wins while all others lose. t/f
True