chap 4 Flashcards
The _ _ process describes its method by which managers conceive of and implement a strategy that can lead to a sustainable competitive advantage.
strategic management
are the first steps in the strategic management process.
Discovering a firm’s vision and mission and defining its values
For _, the founders usually begin with a driving vision that they must further shape into statements about what they want to accomplish and how they will do so.
new organizations
For _ _ this step is about fine-turning their vision and mission as reaffirming their values.
existing firms,
A is a statement about what an organization ultimately wants to accomplish. It captures the company’s aspiration.
vision
It also guides actions and decisions at all levels of the organization and helps to promote consistency of purpose so that everyone works towards the same goal.
vision
3 distinct types of vision
An effective vision is _ , _ and_ enough to excite and_ .
convincing, realistic and powerful :;inspire
t/f
The vision needs to be flexible and capable of coping with changing circumstances.
True
Building on the vision, organizations establish a _, which describes what an organization actually does the products and services it plans to provide and the markets in which it will compete.
Mission
A mission can be.
customer-oriented or product oriented.
defines a business in terms of providing solutions to customer needs.
Customer-Oriented Mission
t/f
Companies that have customer-oriented missions tend to be more flexible when adopting to changing environment.
True
define a business in terms of a good or service provided rather than in terms of the customer needs to be met.
Product-Oriented Missions
are the ethical standards and norms that govern the behaviour of individuals within a firm or organization and within society.
Organizational values