Chapter 1: Media, Culture, and Communication Flashcards
What is media literacy?
it is understanding how media constructs meaning.
What is mass media?
Industries that produce and distribute cultural products, including songs, tv shows, radio, newspaper.
What is communication?
Creation and use of symbol systems that convey information and meaning.
What is culture?
Beliefs, customs, traditions created of a specific group of people.
What are affordances?
Features or capabillities of a technology that help establish how we use it.
What is mass communication?
the process of designing cultural messages and stories and delivering them to a diverse audiences through the mass media industry.
What is mass personal communication?
Ways in which we mix and match aspects of mass and interpersonal communication.
What is oral and written communication?
Spoken messages written by philosophers, monks, and spread through elders and poets. Working people during this time were generally illiterate, so only “sophisticated” people were doing this.
What is print communication?
This included Gutenburg’s printing press which started mass production, created the idea of individualism, and increased literacy.
What is individualism?
it is giving priority to ones goals over the group.
What is electronic communication?
This led to the telegraph in the 1840s, which led to fax, radio, and cell phones. This resulted in corporate control of communication systems.
What is a mass nation?
This is a society in which a large percentage of a diverse population takes in the same media.
What is the digital revolution?
This is the conversion from mechanical and analog devices to digital devices. The major milestone was the launch of the iphone in 2007.
What is digital communication?
This was the process of converting media content into combinations of ones and zeros that are reassembled or decoded.
What is media convergence?
The process of all devices fitting into a singular format, or when tech companies combine to all function with the same format.
What is a niche nation?
A society that people navigate a more varied and complex media landscape.
What is a participatory culture?
A culture where it is easy for people to create and consume media that society creates.
What is a media enviroment?
A habitat in which we conduct almost every aspect of our daily lives.
What is high culture?
An expression used to describe “sophisticated taste” when it comes to Modern Era media.
What is low culture?
An expression used to describe “junk taste” when it comes to Modern Era media.
What is the Modern Era?
(1800s - 1950s) This was the rise of the mass communication industries, and was the height of the differentiation between high and low culture. This viewed culture as a hierarchy.
What is the Postmodern Era?
(1950s - present day) This was the continuing exsistence of hierarchies, including lots of political and cultural populism.
What are the steps to the critical process?
description, analysis, interpretation, evaluation, engagement
