Chapter 1

Question 1

What are a couple of ways to persuade?

Answer 1

1. Word of mouth
2. Social media
3. Tipping points
4. Gamification (farmville as a cash cow)
5. Persuasion in the sciences
6. Persuasion in the arts
7. Other contexts for persuasion
8. Weird persuasion
9. Persuasion in interpersonal settings

Question 2

What is word of mouth?

Answer 2

It succeeds when it is authentic, rather than choreographed and peer-driven, than than it corporate sponsored. Cheap method and especially effective with younger people.

Question 3

What is social media?

Answer 3

Social media is important for influence. Sentiment tracking is more important, a process of monitoring and measuring social media to gauge the public’s mood in real time

Question 4

What are tipping points?

Answer 4

Once a message gains a certain amount of momentum, it reaches a tipping point and become contagious. A few things need to happen:

1. Uber influencers (right kind of people must be involved)
2. Go viral
3. Planned or unplanned? Viral campaign is difficult to orchestrate

Question 5

What is gamification?

Answer 5

It applies videogame methods to other contexts to increase consumer engagement.

Question 6

What is persuasion in the sciences?

Answer 6

Scientists are persuaders. They must convince others that there research possesses scientific merit and social value.

Question 7

What is persuasion in the arts?

Answer 7

Artists have strong opinions and they lend expression to their opinions in and trough their work.

Question 8

What are the other contexts for persuasion?

Answer 8

1. Bumper stickers
2. Intercessory prayer on recovery from illness (offered for the benefit of another person)
3. Support groups

Question 9

What is weird persuasion?

Answer 9

A town in `Texas agreed to rename their town as part of an endorsement deal with Dish network, in return the company promised all 125 free tv for 10 years. It was for free publicity

Question 10

What is persuasion in interpersonal settings?

Answer 10

Interpersonal influence is often more effective because it is more genuine and seems less conspicuous.

Question 11

What are the four benefits of studying persuasion?

Answer 11

1. The instrumental function (you become a more effective persuader yourself)
2. The knowledge and aware function
3. The defensive function (meer kritisch)
4. The debunking function (ferret the true from the false/fact and fiction)

Question 12

What are the two criticisms of persuasion?

Answer 12

1. Does learning about persuasion foster manipulation?

2. Are persuasion findings too inconsistent or confusing?