Chapter 1 Flashcards
data
Collection of observations
population
everything/everyone being studied
census
collection of data from an entire population
sample
sub-collection of data from a population
context
data being analyzed MUST have a goal
source
source must be unbiased and trustworthy
sampling method
sample must be representative of the entire population
analyze
graph and explore; visually represent data
conclude
find statistical significance
practical significance
whether a result is practical, despite its statistical significance
[PITFALL] misleading conclusion
use FDR’s so the results are clear
[PITFALL] small samples
sample must account for all possibilities
[PITFALL] loaded questions
worded to lead the participant to a desired result
[PITFALL] order of questions
may lead to participant’s answer being bias (e.g. “cats or dogs?” vs “dogs or cats?”
[PITFALL] non-response
participant refuses to answer
[PITFALL] missing data
data necessary to represent the ENTIRE population is missing
[PITFALL] precise numbers
precise numbers used as an estimate can be misleading