Chapter 1 Flashcards

1
Q

Areas in a document where no text or graphics appear.

A

white space

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2
Q

Type of balance achieved by evenly distributing similar elements of equal weight on a page.

A

symmetrical

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3
Q

Aligning text and/or graphics on a page.

A

Alignment

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4
Q

This may create focus; however, it is also a powerful tool in communicating a message and portraying an image.

A

color

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5
Q

Positioning elements is such a way that the reader’s eyes are drawn through the text and to particular words or images that the designer wishes to emphasize.

A

Directional flow

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6
Q

An element that draws the reader’s eye to a particular location in a document.

A

focus

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7
Q

A preliminary rough draft of the layout and design of a document.

A

thumbnail sketch

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8
Q

A ______ font has a small stroke at the end of a character.

A

serif

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9
Q

The sizing of various elements so that all parts relate to the whole.

A

proportion

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10
Q

To remove unnecessary parts of a graphic.

A

crop

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11
Q

Type of balance achieved by contrasting elements of unequal weight and proportion on a page.

A

asymmetrical

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12
Q

You can use the __________ ____ to capture a screenshot of, or snip, any object on your screen, and then annotate, save, or share the image.

A

snipping tool

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13
Q

The difference between varying degrees of lightness and darkness on the page.

A

contrast

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14
Q

Word features that include sets of unified formatting choices that affect color, fonts, and effects.

A

theme

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15
Q

If a color printer is not available, consider using _______ ________ to complement your publication.

A

colored paper

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16
Q

When placing a graphic on the page, makes sure it faces the _______.

A

text

17
Q

When scanning a page, you eye tends to move in a _________________.

A

Z pattern

18
Q

A ______ font without small strokes at the end of a character. Example T.

A

sans serif